Gatha Apparels - About Us - Our Story
About Us
The Story
A new tale of elegance begins, told stitch by stitch.

The world of fashion has traditionally been a keenly contested one, where tastes and colours have changed and evolved almost overnight, However, where haute couture and traditional styles are concerned, the battle has been one for ethnicity, for capturing the essence of modern chic while remaining true to India's rich heritage.

This is where Gatha has come in, writing a new chapter in the world of fashion wear.

The brainchild of Raju Dugar, Gatha is an exclusive range of formal wear encompassing sherwanis , achkans , jodhpuris , churidar kurtas , jackets , stiched dhoti , stolls , fatwas , mojri , short kurtas , shirt , saree and many others.
Our Design Studion creates the most popular pieces of womens apparel of sarees , salwar kameez , tunics / kurtis and accessories.

Gatha is one of the largest manufacturers, exporter & supplier in men's fashion wear brand from Eastern India. Each piece is painstakingly handcrafted by a host of in-house designers and masters of embroidery. At Gatha, the mission is to revive India's treasure trove of embroidery, to recreate all the regional styles on fabrics like pure cotton, khadi, jamevar silk, brocade, tassar, linen and many more.

Products are produced using craft-based processes that derive from traditional skills and techniques. Idea is to link contemporary urban markets with traditional craft - based, largely rural producers offering merchandise and products that optimize an alternate to the mass produced.
Film Presence
While Gatha is a relatively new brand, it boasts credits that others could envy. Recently Gatha designers were put to work weaving costumes for Rituparno Ghosh's latest film 'CHOKER BALI', where the challenge was to match antique fabrics and styles so that the world of Tagore was brought stunningly to life on the silver screen.

Gatha has also designed costumes for the film 'ANTAR MAHAL' starring Jackie Shroff & Avishek Bachhan. Gatha will soon be seen in other films as well, displaying the wealth and richness that is the true Gatha style.
Gatha has also got The Best Boutique award from the textile minister Govt. Of India, Syed Shahnawaz Hussain.
The brand also has a network of dealers nationwide and a presence in department stores .
Our Retail Outlets
Gatha has got its own exclusive outlets in Kolkata, Mumbai and delhi. There are some more exclusive outlets which are in process and going to open throughout the country shortly.
Gatha Promise
Gatha - a tale of elegance woven stitch by stitch. A tale that promises to become a best seller in a very short span of time.
It is also the task of Gatha to encourage the craftsmen to develop their arts while giving them the means to earn a livelihood, so helping preserve a very valuable part of our country's heritage.